Approaches to Marketing an Institutional Repository to Campus

Marisa Ramirez, California Polytechnic State University - San Luis Obispo
Michael Miller, California Polytechnic State University - San Luis Obispo

Document Type Research Paper

The Institutional Repository: Benefits and Challenges. Edited by Pamela Bluh and Cindy Hepfer., April 6, 2011, pages 13-50.

Abstract

Marketing is an activity that is integral to the growth and use of a campus institutional repository (IR). But what kinds of marketing activities do libraries engage in to advertise the new services associated with an IR? This chapter summarizes basic marketing principles and describes the application of those principles as they relate to marketing an institutional repository within a higher education setting.