Marketing Your IR to Create and Renew Buy-in from Administrators and Faculty

Erika Gearing, Johnson & Wales University, Providence

Document Type Digital Commons Webinar

Abstract

Posting work to a Digital Commons repository can increase dissemination, visibility, and discoverability of scholarly output; effectively demonstrating this to key stakeholders can be a valuable tool in creating long-term buy-in and support for your repository initiative. In this webinar, Erika Gearing, Reference Librarian and repository administrator for Johnson and Wales University's ScholarsArchive, discusses how she has used reports, presentations, and one-on-one contact to successfully generate support from both faculty and institutional administrators. Topics include:

  • Identifying and targeting your audience
  • Gathering data to support your message
  • Using your successes in future outreach and marketing campaigns
  • Employing social media strategies